This can all be a bit confusing so here is a quick hypothetical breakdown:
Audi hires Bosch to make a MAP Sensor for them.
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Bosch makes the part and includes the Audi logo on the part. This part is used when the vehicle is assembled at the factory. This is a GENUINE Audi part. It is sold as an Audi branded part at dealerships, and you will pay a premium.
Bosch then takes a portion of these MAP sensors and removes the Audi logo (and may include the Bosch logo), and sells either direct to consumer or via other retail channels. This is an OE ‘Original Equipment’ part because it is the same as the ‘genuine’ part, aside from the lack of Audi logo.
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Now, another company also makes this MAP Sensor for Audi, but their sensors are not installed from the Audi factory, and carry their own logo. This MAP Sensor is built to the same specifications as genuine, but was technically never used on the Audi vehicle when being built at the factory. However, this company does make at least one other OE/Genuine part for some other make and model. This is known as an OEM or ‘Original Equipment Manufacturer’ part, due to the fact that this manufacturer creates the original equipment for some other car, so you can trust they know what they are doing.
Now, a third party company has decided to manufacture the MAP Sensor, but changes the design slightly for the purpose of performance benefits or cost savings. This is known as an AFTERMARKET part. Aftermarket parts are not associated with the vehicle manufacturer, and quality can vary widely from brand to brand, so it is important to do your research when buying aftermarket parts. Every aftermarket company we carry at UroTuning meets our quality standards and we are proud to stand behind the brands we offer.
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